Privacy Policy

Last updated: 19 June 2026

EMORA ("EMORA", "we", "us") is a women-first emotional wellbeing companion app. We know the conversations you have with EMORA can be deeply personal, so protecting your privacy is core to how we build. This policy explains what we collect, why, and the choices you have.

EMORA is a supportive wellbeing companion. It is not a medical device, mental-health diagnosis, or a substitute for professional care. If you are in crisis, contact your local emergency services or a crisis helpline.

1. Information we collect

Account information

When you sign in (Google, Apple, or phone number via Firebase Authentication), we receive a basic identifier and, where available, your name and email. You may also tell us a first name and your life stage during onboarding.

Wellbeing & conversation data

To provide the service, EMORA processes the things you choose to share: your messages and voice conversations, journal entries, check-ins, moods, and optional wellbeing inputs such as energy, sleep, cycle information, and relationship reflections.

Usage & device data

We collect app usage and diagnostic data (for example, features used, session activity, and crash logs) to keep EMORA reliable and improve it.

Purchases

If you buy credits or a subscription, the app store (Apple/Google) processes your payment. We receive a purchase confirmation/receipt to validate and credit your account — we do not receive your card details.

2. How we use your information

To provide voice and text conversations and tailor them to your life stage and context.
To generate gentle, personalized reflections and insights.
To maintain your credit balance and validate purchases.
To secure, debug, and improve the app.
To communicate with you about support requests or important changes.

3. AI processing & service providers

EMORA uses trusted third-party processors to deliver core features:

Conversational AI — voice and chat are powered by an AI voice/agent provider that processes the conversation to generate responses.
Insights & reflections — generated using a third-party large-language-model provider via our secure backend.
Authentication & analytics — Google Firebase.
Cloud hosting — our backend and database run on secure cloud infrastructure.

These providers process data on our behalf under agreements that limit their use of it to providing the service. We do not sell your personal information.

4. Sensitive data

Some information you share (such as cycle, mood, or wellbeing details) may be considered sensitive. We process it only to provide EMORA's features to you, and only with the information you choose to enter. You can choose not to provide it, though some personalization may be limited.

5. Your choices & rights

Access & deletion — you can delete your account from within the app, which removes your profile and associated data (subject to limited legal retention).
Local data — much of your journaling and wellbeing data is stored on your device and is removed when you delete the app or your account.
Regional rights — depending on where you live (e.g., GDPR in the EU/UK, CCPA in California, DPDP in India), you may have rights to access, correct, delete, or port your data, and to object to certain processing. Contact us to exercise these rights.

6. Data retention

We keep your information for as long as your account is active or as needed to provide the service, then delete or anonymize it within a reasonable period, except where longer retention is required by law.

7. Security

We use industry-standard safeguards — encryption in transit, secured cloud storage, and access controls — to protect your data. No method of transmission or storage is 100% secure, but we work hard to protect your information.

8. Children

EMORA is intended for adults (18+) and is not directed at children. We do not knowingly collect data from children. If you believe a child has used EMORA, contact us and we will delete the data.

9. International transfers

Your information may be processed in countries other than your own. Where required, we use appropriate safeguards for such transfers.

10. Changes to this policy

We may update this policy from time to time. We'll post the new version here and update the date above; significant changes will be communicated in-app.

11. Contact us

Questions or privacy requests: support@emora.app.

This template is provided to help you launch. Please have it reviewed by a qualified lawyer and tailor it to your exact data practices, legal entity, and jurisdictions before publishing.