Privacy Policy

Last updated: 12 July 2026

EMORA ("EMORA", "we", "us") is a women-first emotional wellbeing companion app. We know the conversations you have with EMORA can be deeply personal, so protecting your privacy is core to how we build. This policy explains what we collect, why, and the choices you have.

EMORA is a supportive wellbeing companion. It is not a medical device, mental-health diagnosis, or a substitute for professional care. If you are in crisis, contact your local emergency services or a crisis helpline.

1. Information we collect

Account information

When you sign in (Google, Apple, or phone number via Firebase Authentication), we receive a basic identifier and, where available, your name and email. You may also tell us a first name and your life stage during onboarding.

Wellbeing & conversation data

To provide the service, EMORA processes the things you choose to share: your messages and voice conversations, journal entries, check-ins, moods, and optional wellbeing inputs such as energy, sleep, cycle information, and relationship reflections.

Usage & device data

We collect app usage and diagnostic data (for example, features used, session activity, and crash logs) to keep EMORA reliable and improve it.

Purchases

If you buy credits or a subscription, the app store (Apple/Google) processes your payment. We receive a purchase confirmation/receipt to validate and credit your account — we do not receive your card details.

2. How we use your information

To provide voice and text conversations and tailor them to your life stage and context.
To generate gentle, personalized reflections and insights.
To maintain your credit balance and validate purchases.
To secure, debug, and improve the app.
To communicate with you about support requests or important changes.

3. AI features & the third parties that process your data

When you talk or chat with EMORA — and when EMORA generates a personalized reflection or insight — the content you share is sent to trusted third-party AI providers so they can generate EMORA's responses. This includes the messages you type, your voice recordings during voice conversations, and related context you have provided such as your first name, mood, check-ins, and cycle information.

We ask for your permission in the app before any of this data is shared, and nothing is sent to these AI providers until you agree. If you decline, the AI features are unavailable but the rest of the app continues to work.

The AI providers that process your data are:

OpenAI — processes your messages and context to generate EMORA's written responses, reflections, and insights. See OpenAI's privacy policy.
Ello (getello.ai) — powers EMORA's real-time voice conversations, processing your voice and conversation context. See Ello's privacy policy.
ElevenLabs — converts EMORA's replies into natural-sounding speech during voice conversations. See ElevenLabs' privacy policy.

We also use Google Firebase for sign-in and analytics, and secure cloud infrastructure to run our backend and database.

Each of these providers processes your data only to deliver EMORA's features on our behalf, under agreements that require them to keep it confidential and to apply privacy protections equal to or greater than those described in this policy. They do not use your conversations to advertise to you, and we do not sell your personal information or use it for cross-app tracking or advertising.

Withdrawing consent. You can decline in the app, or stop using the voice and chat features at any time. If you decline, no conversation data is sent to these AI providers and the rest of EMORA continues to work.

4. Sensitive data

Some information you share (such as cycle, mood, or wellbeing details) may be considered sensitive. We process it only to provide EMORA's features to you, and only with the information you choose to enter. You can choose not to provide it, though some personalization may be limited.

5. Your choices & rights

Access & deletion — you can delete your account from within the app, which removes your profile and associated data (subject to limited legal retention).
Local data — much of your journaling and wellbeing data is stored on your device and is removed when you delete the app or your account.
Regional rights — depending on where you live (e.g., GDPR in the EU/UK, CCPA in California, DPDP in India), you may have rights to access, correct, delete, or port your data, and to object to certain processing. Contact us to exercise these rights.
Legal bases (EEA/UK) — we process your data to perform our contract with you (to provide the app), on the basis of your consent (for AI processing and any optional data you choose to share), and for our legitimate interests (to keep EMORA secure and to improve it). You can withdraw consent at any time.

6. Data retention

We keep your information for as long as your account is active or as needed to provide the service, then delete or anonymize it within a reasonable period, except where longer retention is required by law.

7. Security

We use industry-standard safeguards — encryption in transit, secured cloud storage, and access controls — to protect your data. No method of transmission or storage is 100% secure, but we work hard to protect your information.

8. Children

EMORA is intended for adults (18+) and is not directed at children. We do not knowingly collect data from children. If you believe a child has used EMORA, contact us and we will delete the data.

9. International transfers

Your information may be processed in countries other than your own. Where required, we use appropriate safeguards for such transfers.

10. Changes to this policy

We may update this policy from time to time. We'll post the new version here and update the date above; significant changes will be communicated in-app.

11. Contact us

Questions or privacy requests: emora@xcubelabs.com.